[ ABOUT ]
“We are passionate about the potential of cities, and our city in particular, to sustainably deliver new levels of quality of life.”
~ Greg Jodouin, PACE
Founded in 2002, PACE Public Affairs & Community Engagement is the National Capital Region’s leading expert in developing, planning and implementing meaningful stakeholder and community engagement programs.
Delivering strategic counsel, public affairs, communications, engagement and project management services in both official languages, PACE is proud to have played a key role in many of the region’s most important projects, including The Ottawa Hospital’s new Campus development, the Ottawa Central Library and the City of Ottawa’s Transportation Master Plan, which laid the foundation for its light rail transit project.
The cornerstone of our practice is that we combine a public affairs lens with a deep commitment to environmental, economic and social sustainability.
That means we understand the dynamics and intricacies that shape the agendas of policymakers and stakeholders, and we know how to get governments, businesses, organizations and communities to work together for mutual benefit.
We also have a long track record of identifying key stakeholders for engagement, and for bringing new voices to the table that result in the relationships that are the foundation for the success of large, complex projects.
[ CLIENTS ]
"The PACE team was instrumental in helping us engage with the community and obtain support for a new site on which to build our new campus. Greg leverages his deep understanding of Ottawa and his passion for city-building to develop strategies and engagement programs that resonate and achieve objectives.” Dr. Jack Kitts, President and CEO, The Ottawa Hospital
“PACE is without a doubt a leader in technical and strategic expertise. PACE was instrumental in facilitating important relationship-building strategies for our company.” Wanda Thusky, Decontie Construction – Algonquin Anishinabe Construction Company from Kitigan Zibi Anishinabeg
"Zibi is a challenging project with a big vision and PACE was instrumental in helping position Zibi in a way that resonated at the community level. Greg brought innovation and structure, helping us design and run a new private sector model for collaborating with the Algonquin Anishinabe and First Nations." Jeff Westeinde, President Zibi
We are proud to work with a wide range of leading clients representing all levels of government, the private, non-profit and labour sectors.
Our past and current clients include:
Public Sector Clients
The Ottawa Hospital
City of Ottawa
National Capital Commission
Ottawa Public Library
Ville de Gatineau
Ottawa Police Services
Public Services and Procurement Canada
The Ontario Power Authority (OPA)
Private Sector Clients
Decontie Construction (Kitigan Zibi)
Zibi/Windmill Development Group
MMM Group/McCormick Rankin
Bechtel Infrastructure Corporation
Washington Group Int. (now ‘URS’)
Centretown Citizens Ottawa Corporation
Tamarack Ottawa Race Weekend
Sage Foundation (Climate Project)
HR Council for the Nonprofit Sector
Voluntary Sector Forum
Electricity Sector Council
Member-Based and Industry Associations
Canadian Renewable Fuels Association
Marketing Research and Intelligence Association
Canadian Teachers’ Federation
Canadian Solar Industries Association
Canadian Urban Transit Association
Meet our Principals
President & Founder
Fluently bilingual strategist with over 20 years of public affairs experience
Has worked on many of the National Capital Region’s key city-building initiatives
Grégoire Jodouin is a senior public affairs consultant with a niche practice in stakeholder and community engagement. At the heart of Greg’s expertise is his ability to identify and analyze critical public policy issues and bring together the right stakeholders in government, business and the community to accomplish common goals.
Passionate about city-building issues, Greg has helped his clients positively position themselves with key stakeholders on policy discussions ranging from urban planning and democracy to transportation, climate change and topics related to sustainability.
Greg offers an unparalleled depth of expertise in the National Capital Region, where recent assignments include The Ottawa Hospital’s new Campus project, the new Ottawa Central Library, Zibi’s Indigenous Peoples relations program, the City of Ottawa’s Transportation Master Plan and Ville de Gatineau’s long-term waste management plan. Greg has also worked with industry clients on light rail projects and with industry associations and labour groups to advance their federal objectives.
Fluently bilingual, Greg is often called upon to contribute to publications, participate in panel discussions, and deliver presentations on public policy and government operations. He is the former editor of Ottawa Insider, a business publication that covered key government initiatives at the municipal level.
Greg is a non-practicing lawyer (called in 1996) with training in media relations (McLoughlin Media), advanced sustainability methodology (The Natural Step) and Community-Based Social Marketing (Dr. McKenzie-Mohr). Most recently, Greg obtained a Certificate from UBC for ‘IndEdu200x: Reconciliation Through Indigenous Education.’ Greg is also a former board member with the Ottawa Centre Eco-District (OCED).
Senior Communications Associate
Fluently bilingual communications advisor with over 20 years of experience
Supports major organizations and city-building projects across the National Capital Region
Annie Boucher is a fluently bilingual senior communications advisor with extensive experience in issues management for the private and public sectors.
For the past 20 years, Annie has provided strategic communications services for a range of clients including Windmill Development (Zibi), The Ottawa Hospital, the Ottawa Central Library, Tamarack Ottawa Race Weekend, Canadian Ski Patrol, Public Services and Procurement Canada, Public Health Agency of Canada, City of Ottawa, and many others.
In recent years, Annie has focused largely on strategic communications, issues management, media relations, public relations, and a growing practice in social media strategy and execution. In the past, Annie has conducted audits of communications programs and provided strategic communications advice to senior management, including CEOs, vice-presidents, assistant deputy ministers and director generals. She has developed and coordinated the writing and editing of documents including annual reports, large technical reports, news releases, brochures, fact sheets, backgrounders, websites, and video scripts.
With the changing media landscape, exploring all opportunities to tell stories and reach target audiences is a must. At the heart of Annie’s approach is a commitment to look at new and innovative ways to communicate with internal and external stakeholders, while always ensuring the 100% alignment of outreach efforts with corporate goals.
Annie is a graduate of the University of Ottawa with a B.A. Communications (Honours).
Fluently bilingual facilitator with 30 years of experience
Pioneer in innovative public and stakeholder involvement methods
Urban Planner, specializing in local government and community level processes
David Sherwood has more than thirty years’ professional experience as a trained facilitator, coach and Executive Director of the Canadian Institute of Planners and Secretary General of the Commonwealth Association of Planners. His expertise brings together the areas of strategic planning, community planning and public consultation.
David has led hundreds of meetings, large and small, formal or participative, congenial or difficult. Whether working with a committee or a community, David has a proven ability to involve a variety of stakeholders in creating solutions and moving them to action. Using leading methodologies such as Open Space, World Cafés and Genuine Contact, he has created community engagement processes, stakeholder consultations, and internal and external communications. His process is always to seek consensus and win-win solutions.
David has worked with private and public organizations, and with all levels of government, including the City of Ottawa, the National Capital Commission and Ville de Gatineau. He has written facilitation and group process guidebooks and trained other facilitators.
David holds an M.A. in Geography from Wilfred Laurier University. He has held the position of Executive Director of the Canadian Institute of Planners and Secretary General of the Commonwealth Association of Planners, with an accreditation as Certified Association Executive (cae). He is trained in alternative dispute resolution, social marketing and facilitation. He is a former member of the Community Advisory Council at University of Guelph’s Alfred Campus and a co-founder of an Economic Development Committee in Prescott-Russell County.
David Sherwood is fluently bilingual, elected to l’Ordre de la Francophonie in Ontario and a member of l’Ordre des urbanistes du Québec.
145 Spruce Street, Suite 202
Have a question about our services or approach? Please don’t hesitate to reach out to us.